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Mohsin Khawaja

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Measure Success of PR Efforts

Measuring the ROI of SEO efforts is the most intense aspects of the whole Internet Marketing industry, people are always curious to find ways to measure success of their efforts, below is a summary of the steps that can be taken to measure the value of your internet marketing efforts with respect to your competetion: 

  • Moniter competitor social search visibility vs client/company 
  • Moniter competitor’s optimized news content ranking in various types of search engines where the company/client is not (and probably should be)
  • Research a keyword glossary and run a ranking report on those phrases. Show the lack of search visibility for what search audiences are actually looking for, relevant to the business
  • Run a test of a few news items, whether they be blog posts, press releases or a digital asset like video. Take a benchmark measurement first and then show progress.
  • Set keyword ranking goals for news content and estimate the cost to achieve the same goals with PPC advertising over time. Demonstrate the cost of organic search traffic vs PPC traffic.  

If you can’t get budget approval for an overall search campaign as part of specific PR efforts, then using a competitive example or a small scale test might be enough to demonstrate the value of incorporating SEO with Public Relations.

 

(This blogpost made possible by inspirations from Internet Marketing Blog)

 


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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
http://www.linkedin.com/in/khmohsin