Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Improve your Conversions with Positive Public Relations

Successful Online Public Relations:
  • PR has moved online, build your relationships with a wider audience including bloggers, journalists (on and offline) as well as editors.
  • Learn the language. Don't assume a blogger isn't a journalist and make sure the terms you use are familiar to them and easy to understand.
  • Think about how you produce a visual image to accompany your press release, such as a JPEG image or a video.
Improve Website Sales Copy:
Whether reading online or offline sales messages, there's no difference in human behavior. When people are told an "offer ends this weekend, buy now" they act immediately, regardless of whether they're being told to in print or online.
Transparency is key to writing online sales copy. Don't make false promises because customers can read up on your products on comparison websites and customer review forums to get the real deal.
Online customers aren't a captive audience, so making the sale can be harder. Generating leads by offering free trials or a free newsletter may be more important than blindly pursuing the big sales pitch.
Get BackLinks – It Improves Traffic and Conversion also:
  • Lend a helping hand:
Getting a link strictly for the search engines is one thing. An added bonus is when the link boosts your link popularity and sends targeted traffic to your site.
  • Strengthen your site’s inner linking structure:
If you’ve got some content that was previously popular and received a lot of backlinks. You can (and should) use those popular pages to give a boost to the newer pages you’re promoting.
  • Be link worthy:
Remember, if you write like you’re an authority on your subject, then you’re more likely to get backlinks from credible sites such as edu’s, gov’s and news outlets when they’re looking for credible sources or resources for stories or articles.

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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.