Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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OFF Page SEO and On Page SEO

 Before I expalin the process of SEO, it is good to know that SEO is divided in two basics aspects or we can say that a website is made search engine friendly and foundable under two set of factors:

  1. On-Page SEO
  2. OFF-Page SEO

On Page Search Engine Optimization:


On-Page SEO is a set of guidelines on how and where to place keywords on a page to maximize
it's chance of ranking for that phrase. It includes ,but not limited to, following major areas of a webpage:

  • Title of Web Page (Title Tag)
  • Meta Description Tag
  • Anchor Text of links to internal pages of site
  • Anchor Text of Navigation Links
  • Anchor Text of Footer Links
  • Anchor Text of In-Context Links

(The details of each part will be mentioned later, for now just grab this check list !)


Off Page Search Engine Optimization:


Off page SEO is the process of attracting and building links to a company's website. In order to rank in the search engines for competitive keyword phrases, search engines evaluate the quantity and quality of links pointing to a page.

(Want to know How to get links to your site ? More Details in advanced section, hang on with us !)



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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.