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Mohsin Khawaja

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Questions to ask from your Search Engine Optimizer ?

I was surfing through the blogs when I suddenly came upon this post titled "Seo Interview question " and I really find some great insight SEO ideas and options. The post was good and perfect from many perspectives. First, if you are an employer and want to have a concise list of questions to estimate the knowledge of the candidate this post is really a worth reading for you. On the other hand, SEO newbies and intermediate level experts can find some more insight into subject. So I recommend this post both for employers and SEOs.

To give author a full credit of his work I am not just copy and pasting all the contents of that post,below are the main points of the post and you should visit this link for further reading:seo-interview-questions post

Main points to ask from an SEO candidate:

  • Can you write HTML code by hand?
  • Could you briefly explain the PageRank algorithm?
  • Have you created any SEO tools either from scratch or pieced together from others?
  • What do you think of PageRank?
  • What do you think of using XML sitemaps?
  • What SEO tools do you regularly use?
  • Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
  • What areas do you think are currently the most important in organically ranking a site?
  • Do you have experience in copywriting and can you provide some writing samples?
  • Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
  • Explain to me what META tags matter in today's world.
  • Explain various steps that you would take to optimize a website?
  • If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
  • Rate from 1 to 10, tell me the most important "on page" elements.?
  • What do you think about link buying?
  • What is Latent Semantic Analysis (LSI Indexing)?
  • What is Phrase Based Indexing and Retrieval and what roles does it play?
  • What is the difference between SEO and SEM?What kind of strategies do you normally implement for backlinks?
  • What role does social media play in an SEO strategy?
  • What things wouldn't you to do increase rankings because the risk of penalty is too high?
  • Why might you want to use nofollow on an internal link?
  • Are you familiar with web analytics and what packages are your familiar with?
  • From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
  • How do you evaluate whether an SEO campaign is working?
  • What does competitive analysis mean to you and what techniques do you use?
  • If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
  • How many target keywords should a site have?
  • You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
  • Why does Google rank Wikipedia for so many topics?

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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
http://www.linkedin.com/in/khmohsin