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Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Inbound and Out Bound Marketing

For all those folks searching for various marketing strategies to promote their business, I have summarized few tips below,wishing to hear more from you!

1)Types Of Marketing:
Today the marketing is divided into two basic practices Inbound Marketing and Outbound Marketing

2) Inbound Marketing:
It is somewhat a study of what is customer attitude towards your products and brand. It includes Tracking Studies, chatter (Web or otherwise), engagement (two-way conversations), Purchases (buying behavior) and loyalty

3) Outbound Marketing:
It is somwhat Telling the world who you are. "The outbound function should entail communications (TV, radio, email, etc.); experiences (product [and] service); and influentials (the media … bloggers … etc.)" This method includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.


There had been much debate which is better,people have their own views,my point is that although it is you who will decide which better option for your brand but on the internet,inbound marketing strategies are somewhat popular nowadays.

I will recommend this article from hubspot

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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
http://www.linkedin.com/in/khmohsin