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Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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First Lesson In SEO

This is the lesson that most seo's learn in the last and the hard way i.e. after many failures

Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits.

First Lesson: Know Your Audience
The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desired result, whether that's purchasing a product, signing up for a newsletter, or finding the desired information.

You should be able to answer these questions i.e. Why people are coming to our site? Where they are coming from? And what they do once they get there?

If you do not have clear answers for these yet, my advice is to forget everything for now and solve these seemingly innocent and easy but very diffult and core questions first.

  • Next keep in mind the

Important Elements of a Website
Search engine optimization is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include:

  • Entry and exit pages
  • Page titles
  • Site content
  • Graphics
  • Web site structure

The second imporatant thing is

Search Engine Criteria

Some of the chief criteria by which a search engine crawler determines the rank your site should have in a set of results include:

  • Anchor texts
  • Site popularity
  • Link context
  • Topical links
  • Title tags
  • Keywords
  • Site language
  • Content
  • Site maturity


Much has been said and written about the definitions of these terms that I have listed above, if you have not yet mastered them fully, do not worry, I will clarify them in detail in coming posts, however if you are curious enough, read my internet marketing article on Google Knol and other on SEO at Hubpages.

If you have read these articles and you have questions, feel free to ask them in the commnets below, and I will try to answer them one by one. Thanks

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Mohsin Khawaja is a Internet Marketing Manager at Intellectual Works.He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
http://www.linkedin.com/in/khmohsin