Mohsin Khawaja

Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce site... (more)

I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts. Oh, and feel free to break any of these “rules”, as nothing is ever set in ston... (more)

Search engine optimization increases the likelihood that someone searching for a product or service like yours will find you, when they search at a search engine. So the fisrt obvious step for SEO is indentifying the right keywords that you expect the users to use when looking fo... (more)

Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan. Competitive Analysis: Compet... (more)

Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet ... (more)

How to boost Conversions-Ways to segment a market: One of the major aspects of maximizing conversion rate is to make your marketing campaigns relevant to the audience. However, it should be always taken care that audience comes from numerous sources and a good marketer is always ... (more)

Landing page testing: The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how peo... (more)

Taguchi Testing Method: Dr. Genichi Taguchi was the founder of Taguchi Testing Method, developed 50 years ago ,it is a statistical method originally used to optimize automobile and other product manufacturing. Recently, The Taguchi Method is being applied to Landing Page Optimiza... (more)

Forrester has recently introduced a new social media research tool for Internet Marketeers. It enables a very good combination of demographic & geographic filtration of online audience. II is also ideal for marketeers willing to place adds on social media networks, must check it ... (more)

For those who are unfamiliar with .htaccess file, here is  the basic info:  .htaccess (hypertext access) is the default name of a directory-level configuration file that allows for decentralized management of web server configuration. The .htaccess file is placed inside the web tr... (more)

If you had to choose between quality vs volume, which one would you choose? Recently I have been reading a blog post about this and I would like to argue how this opposing view points would approach Lead Generation or Appointments. Lead Generation: Quality: "I only want leads that... (more)

Develop an Attitude to get success in business and life:   I have prepared this article for some of my apprentices who have recently joined me in my business. This is a short article to help them create a focus, a broad vision and a successful attitude.     Remember “Greatn... (more)

Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a pl... (more)

2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the time when economics crisis will be ov... (more)

Google has just launched a new wave in the Social Media World and it is named "GOOGLE WAVE" Google wave is unique in the sense that it is "both a conversation and document" People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wa... (more)

Technorati Profile ... (more)

 Anyone interested in analytics always come across a term "Funnel" or sometimes "sales funnels" or "goal funnels", below I will explain in short "What a Funnel is?" and What to measure from it? This is a typical funnel, below is a short explaination of each part:   Website Vis... (more)

 comScore recently published it's survey for April 2009 and compared the various online medium and there importance in online purchase process, following were the main mediums of research: Search Engine Traffic Online Coupon Sites Comparison Shopping sites Auction Sites Online C... (more)

 Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the sa... (more)

Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case ... (more)