By Mohsin Khawaja  Ever since the burst of Dot-Com bubble, everyone is rushing towards creating a website, blog or any other sort of online presence like social media profiles.
It is seems to be virtually impossible to count the number of these online profiles being created with every passing second.
... Mar. 16, 2010 09:15 AM EDT Reads: 2,150 |
By Mohsin Khawaja Search engine WARs – Where is Yahoo ?
Year 2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the ... Mar. 15, 2010 11:00 PM EDT Reads: 515 |
By Mohsin Khawaja Define & Monitor Conversion Actions:
These are the actions that should be measured and have a strong relation with your internet marketing strategy. Remember , sales are not the only available goal , when you have a good business plan and well defined internet marketing strategy , ... Mar. 15, 2010 11:00 PM EDT Reads: 455 |
By Mohsin Khawaja Website Optimization is a far more crucial and technical subject than search engine optimization. Although SEO has it’s own technicalities but to get traffic is relatively easy than to convert that traffic in leads and loyal visitors. This section of the site is dedicated to webs... Mar. 15, 2010 11:00 PM EDT Reads: 710 |
By Mohsin Khawaja Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a platefor... Mar. 15, 2010 11:00 PM EDT Reads: 805 |
By Mohsin Khawaja Omscore recently reported State of the U.S. Online Retail Economy for the first quarter of 2009
The graph shows that driving consumers to search via display advertising is even more powerful.
Source: Searchengineland Blog
Mar. 15, 2010 11:00 PM EDT Reads: 297 |
By Mohsin Khawaja Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four... Mar. 15, 2010 11:00 PM EDT Reads: 666 |
By Mohsin Khawaja How to write a Press Release?
The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional’s client and/or provide publicity for products or events marketed by those clients. A p... Mar. 15, 2010 11:00 PM EDT Reads: 362 |
By Mohsin Khawaja Titles & categories optimized for keywords
Chronological press release archives
Site search that saves user queries for later analysis
Share/Save bookmarks
Subscribe RSS Feed
Optimized newsroom content: press releases, past media coverage, events, case studies, white papers, archiv... Mar. 15, 2010 11:00 PM EDT Reads: 329 |
By Mohsin Khawaja testingmethods
Mar. 15, 2010 11:00 PM EDT Reads: 301 |
By Mohsin Khawaja  A press release provides reporters with the basics they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. Source: Wiki... Dec. 26, 2009 03:30 PM EST Reads: 2,735 |
By Mohsin Khawaja How to write a Press Release?
The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events&n... Dec. 23, 2009 05:37 AM EST Reads: 341 |
By Mohsin Khawaja Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce sites, cus... Nov. 16, 2009 02:17 AM EST Reads: 393 |
By Mohsin Khawaja Understanding customer value and experience is vital in online business strategy. Companies that focus on short term sales rather than long term customer relations tend to loose their market share quickly. Gone are days of short sales cycles and quick purchases on e-commerce sites, cus... Nov. 16, 2009 02:17 AM EST Reads: 158 |
By Mohsin Khawaja I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts.
Oh, and feel free to break any of these “rules”, as nothing is ever set in stone.
Wr... Nov. 13, 2009 01:37 AM EST Reads: 354 |
By Mohsin Khawaja I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts.
Oh, and feel free to break any of these “rules”, as nothing is ever set in stone.
Wri... Nov. 13, 2009 01:37 AM EST Reads: 150 |
By Mohsin Khawaja  How to find and select Keywords: Remember this is a start-up's guide the science of keyword research is so vast that only this step can take so much time and effort of a newbie that he might give up the field after few mismanaged projects or might get stuck into never ending reading an... Nov. 10, 2009 01:15 AM EST Reads: 2,190 |
By Mohsin Khawaja Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan.
Competitive Analysis:
Competitive an... Nov. 9, 2009 06:20 AM EST Reads: 376 |
By Mohsin Khawaja  Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan.
Competitive Analysis:
Competitive ... Nov. 9, 2009 06:20 AM EST Reads: 2,467 |
By Mohsin Khawaja Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the inter... Nov. 9, 2009 02:42 AM EST Reads: 237 |
By Mohsin Khawaja  Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the inter... Nov. 9, 2009 02:42 AM EST Reads: 2,037 |
By Mohsin Khawaja How to boost Conversions-Ways to segment a market:
One of the major aspects of maximizing conversion rate is to make your marketing campaigns relevant to the audience. However, it should be always taken care that audience comes from numerous sources and a good marketer is always able t... Oct. 6, 2009 08:03 AM EDT Reads: 124 |
By Mohsin Khawaja How to boost Conversions-Ways to segment a market:
One of the major aspects of maximizing conversion rate is to make your marketing campaigns relevant to the audience. However, it should be always taken care that audience comes from numerous sources and a good marketer is always able t... Oct. 6, 2009 08:03 AM EDT Reads: 291 |
By Mohsin Khawaja  Landing page testing: The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how peop... Sep. 29, 2009 10:45 AM EDT Reads: 2,152 |
By Mohsin Khawaja Landing page testing: The primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it, and predict how peop... Sep. 28, 2009 12:20 PM EDT Reads: 156 |
By Mohsin Khawaja Taguchi Testing Method:
Dr. Genichi Taguchi was the founder of Taguchi Testing Method, developed 50 years ago ,it is a statistical method originally used to optimize automobile and other product manufacturing. Recently, The Taguchi Method is being applied to Landing Page Optimization a... Sep. 11, 2009 07:03 AM EDT Reads: 181 |
By Mohsin Khawaja Taguchi Testing Method:
Dr. Genichi Taguchi was the founder of Taguchi Testing Method, developed 50 years ago ,it is a statistical method originally used to optimize automobile and other product manufacturing. Recently, The Taguchi Method is being applied to Landing Page Optimization a... Sep. 11, 2009 07:03 AM EDT Reads: 425 |
By Mohsin Khawaja Forrester has recently introduced a new social media research tool for Internet Marketeers. It enables a very good combination of demographic & geographic filtration of online audience. II is also ideal for marketeers willing to place adds on social media networks, must check it out be... Aug. 26, 2009 04:30 AM EDT Reads: 281 |
By Mohsin Khawaja Forrester has recently introduced a new social media research tool for Internet Marketeers. It enables a very good combination of demographic & geographic filtration of online audience. II is also ideal for marketeers willing to place adds on social media networks, must check it out be... Aug. 26, 2009 04:30 AM EDT Reads: 302 |
By Mohsin Khawaja For those who are unfamiliar with .htaccess file, here is the basic info: .htaccess (hypertext access) is the default name of a directory-level configuration file that allows for decentralized management of web server configuration. The .htaccess file is placed inside the we... Aug. 10, 2009 06:51 AM EDT Reads: 448 |
By Mohsin Khawaja For those who are unfamiliar with .htaccess file, here is the basic info:
.htaccess (hypertext access) is the default name of a directory-level configuration file that allows for decentralized management of web server configuration. The .htaccess file is placed inside the w... Aug. 10, 2009 06:51 AM EDT Reads: 2,672 |
By Mohsin Khawaja  As long as the leads are qualified, meaning... they have an interest and a need... I'll start working those leads whether they are going to convert now, or a year from now. Appointments- I want to get in front of as many prospects as possible. If they are willing to meet with me, then ... Jun. 19, 2009 08:51 AM EDT Reads: 1,785 |
By Mohsin Khawaja Develop an Attitude to get success in business and life:
I have prepared this article for some of my apprentices who have recently joined me in my business. This is a short article to help them create a focus, a broad vision and a successful attitude.
Remember &ld... Jun. 19, 2009 07:38 AM EDT Reads: 531 |
By Mohsin Khawaja  Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a platefor... Jun. 18, 2009 06:07 AM EDT Reads: 1,390 |
By Mohsin Khawaja  2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the time when economics crisis will be over. Se... Jun. 1, 2009 05:10 AM EDT Reads: 3,612 |
By Mohsin Khawaja Technorati Profile
May. 22, 2009 03:44 PM EDT Reads: 350 |
By Mohsin Khawaja Anyone interested in analytics always come across a term "Funnel" or sometimes "sales funnels" or "goal funnels", below I will explain in short "What a Funnel is?" and What to measure from it?
This is a typical funnel, below is a short ex... May. 19, 2009 10:28 AM EDT Reads: 303 |
By Mohsin Khawaja comScore recently published it's survey for April 2009 and compared the various online medium and there importance in online purchase process, following were the main mediums of research:
Search Engine Traffic
Online Coupon Sites
Comparison Shopping sites
Auction Sites
Online Cl... May. 19, 2009 09:02 AM EDT Reads: 321 |
By Mohsin Khawaja Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the sam... May. 19, 2009 08:31 AM EDT Reads: 324 |
By Mohsin Khawaja Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white pape... May. 15, 2009 08:16 AM EDT Reads: 685 |
Mohsin Khawaja is a Team Lead for SEO/SEM and Website Usability projects at Alpolink. He has attended Virtual University, Pakistan for MIT (Masters in Information Technology). He has also been an Educational Consultant for various institutes. He occasionally writes on various IT topics along with various SEO, SEM and Internet Marketing articles.
