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Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Top Stories by Mohsin Khawaja

Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits. First Lesson: Know Your Audience The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desired result, whether that's purchasing a product, signing up for a newsletter, or finding the desired information. You should be able to answer these questions i.e. Why people are coming to our site? Where they are coming from? And what they do once they get there? If you do not have clear answ... (more)

First Lesson In SEO

Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo's learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits.  First Lesson: Know Your Audience The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desir... (more)

Blogging basics

I jsut read a very good post by ,Leo Babauta, on blogging basics. The post contains the content writing guidelines for bloggers, these are steps that should be taken care of while writing your posts. Oh, and feel free to break any of these “rules”, as nothing is ever set in stone. Write for the reader. This is the most fundamental of the fundamentals, and though this list isn’t in order of importance I’d be remiss if I didn’t start here. While a blog can be a personal journal, if you want an audience of more than your friends and family, write for an audience. Don’t just write ... (more)

Google Product Search Tips – From Google

Google has recently launched a new video, to help e-commerce store owners increase their products visiblity in Google Search Results. For those who do not know about this, Google has a service called Google Product Search, to facilitate online shopping. Also Google maintains a plateform,Google Base, where you can submit your products to be included [...] ... (more)

Website Optimization

Website Optimization is a far more crucial and technical subject than search engine optimization. Although SEO has it’s own technicalities but to get traffic is relatively easy than to convert that traffic in leads and loyal visitors. This section of the site is dedicated to website optimization, processes to improve user experience and maximize ROI. [...] ... (more)