Internet Marketing - Planning & Management | Conversion Analyst

Mohsin Khawaja

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Top Stories by Mohsin Khawaja

2009 has proved to be very exciting when it comes to new features and enhancements. Many companies, especially big brands, have taken recession as a pause for self analysis and they have been constantly upgrading their infrastructures for the time when economics crisis will be over. Search engines are no way behind and I have noticed some remarkable changes from Microsoft and Google. Yahoo, although being a major player among search engines, has not yet taken active part in the recent Search Engine Wars. Microsoft is Becoming Social and Responsive Major changes/announcements from Microsoft includes a new social media platform "Vine" and a new search engine phenomena coined as "decision engine" ,"BING". Microsoft had a poor social appearance, as compared to Google, i.e. Microsoft had been less responsive to public opinion and criticism as much as Google. Despite this,... (more)

The Process Of Search Engine Optimization

Search engine optimization increases the likelihood that someone searching for a product or service like yours will find you, when they search at a search engine. So the fisrt obvious step for SEO is indentifying the right keywords that you expect the users to use when looking for your products/services. This step is called Keyword Research. Keyword Research is a prospecting activity; the more effort put into it, the more search traffic will be generated. The key to generating more and more search traffic every month is to continuously create more and more pages of compelling con... (more)

Create SEO Plan

Learn How To Create SEO Plan: Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let's start the SEO plan. Competitive Analysis: Competitive analysis is one such step you should take in the very beginning of your SEO efforts. It should be right at the top of your to-do list, along with keyword analysis and tagging your web site. In fact, you should probably do a competitive analysis even before you begin tagging your site. Get a list of ... (more)

Do Not Build a Website, Build an Online Business

Ever since the burst of Dot-Com bubble, everyone is rushing towards creating a website, blog or any other sort of online presence like social media profiles. It is seems to be virtually impossible to count the number of these online profiles being created with every passing second. Although it has helped people and business in many ways but the most successful ones are ones who have planned themselves well ahead of their peers. Building an online portfolio with services listed is not the best strategy today, because only just creating a website do not pay the bills nor do blog... (more)

Google Wave Is Much Better Than Twitter

Google has just launched a new wave in the Social Media World and it is named "GOOGLE WAVE" Google wave is unique in the sense that it is "both a conversation and document" People can communicate and work together with richly formatted text, photos, videos, maps, and more. A wave is shareable. Any participant can reply anywhere in the message, edit the content and add participants A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time. GOOGLE WAVE AS COMPARED TO OTHER SOCIAL ME... (more)